Cat Nguyen (she/her)
Managing Director & Mum who sees the world through the lens of branding, business models and sitcom references.
I decided in 2018 that I wanted to start a business that supported the challenger brands of the world. The ones that are creating new niches and new markets or taking a different approach to their competitors. Strategically positioning these brands and managing how this is rolled-out across the business, then finding the best ways to market them to the pubilc, can be difficult. But equally rewarding when our hard work pays off. This is what I do at Empirical.