We’ll Boost Your ROI with Laser-Focused Facebook Ads Campaigns

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More sales. More leads. More app downloads.
To make Facebook Ads work, you must know how to leverage the available data to create relevant marketing messages that persuade your target audience at the right time. Enters—The Empirical Agency.

Our Facebook ad campaign strategy consists of the following:
  • Understanding your business’s unique features and your overall advertising goals
  • Studying yours' and your competitors prior ad campaigns
  • Writing the Facebook advertising copy, headlines and descriptions based on our in-house formulae
  • Providing an opportunity to review all creative and copy deliverables

High ROAS Facebook Ads campaigns that will give you an edge over the competition

With almost three billion active users — over a third of the Earth’s population — Facebook advertising is still a highly attractive channel for many businesses.

Here is what Facebook ads can do for your online business:
  • Micro-Target Your Potential Consumers
  • Understanding your business’s unique features and your overall
    advertising goals
  • Studying yours' and your competitors prior ad campaigns
  • Targeting the right audience through various proven methods
  • Optimise the performance of all campaign

How we work

As part of our commitment to our clients, we offer a Facebook Ads service that doesn’t just end at the point of implementing the campaign. We continue to deliver and ensure your ads perform just as strongly as the day we created them, if not stronger.

Data-driven Research & Strategy Development


We immerse ourselves in the brand and develop creatives that stops people from scrolling.


We set up your account and implement all ads.

Frequently Asked Questions
What is Facebook advertising?

Advertising on Facebook means running ads exclusively through Facebook’s network. The ads show up in different parts of Facebook’s feed, the Messenger app, and even on non-Facebook apps and websites. This social media platform offers different ad formats, including images, carousels, videos, and more.

Facebook makes it easy for your paid ads to communicate a unique message to the people that matter the most to you — your audience. You can create these audiences based on demographic, behavioural, and interest-based data from Facebook’s user profiles. You can also target audiences based on past behaviours on your site (known as “custom audiences”) or based on similar traits (known as “lookalike audiences.”)

Since people react more positively to relevant ads, advertising on Facebook is often an effective and lucrative way to promote your brand online.

What’s the recommended monthly budget I should allocate to Facebook Ads?

The amount you put aside for Facebook Ad spend depends on your objectives, location and the industry you’re competing in. Our strategist's recommendation for starting budgets range from $1,000 to $10,000 per month.

To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.

Do you offer any guarantees?

We stand by the value and quality of our work, but we can’t guarantee specific results. However, our clients have switched away from other providers and chosen to stay with us because we’ve shown that our strategies work.

How do you charge?

We can’t offer general pricing information as the work required to help you compete in your specific industry may vary to the next. Get in touch with us to get a better idea of what high-impact PPC advertising will cost you.

What makes you different from other Facebook Ad agencies?

Before anything else, we understand what makes a business and what keeps it profitable — what makes you unique, what market you operate in, how much you can afford for one lead (Cost Per Lead or CPL) or one sale (Cost Per Acquisition or CPA).

At Empirical, we make sure that every client receives a custom-built Facebook Ad strategy that aligns with the greater business goals and makes sense in your respective industries.

Some agencies consider their job done once they’ve driven a form submission, but at Empirical we work with your CRM and sales team to make sure we’re driving quality, valuable and convertible leads. For a free consultation, click here!