Generate a Predictable stream of enquiries with Google Ads

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Here's how we look at Google Ads
We have years of experience running successful Google Ads campaigns for a range of businesses. We offer the following Google Ads services that will help you get more clicks, drive more website traffic and convert them into paying customers.
  • Feasibility to determine the budget required to achieve a ROI in your industry and geography
  • Ad strategy specific to your business' USP and hooks
  • In-depth keyword research to determine ideal phrases to bid for
  • Ad copy and creation that not only attracts clicks and converts, it sings true to your brand and what you offer
  • Ongoing campaign tracking, monitoring and optimisations
  • Discovery of new market and medium opportunities that can help you generate even more revenue

High-ROI Search Advertising Campaign

It’s easy to waste money on the wrong keywords or overpay for a click that’s not going to convert into a sale. That’s why you need to work with a PPC agency that knows what it’s doing, and The Empirical Agency is exactly that.

We work directly with you to set realistic Google Ads goals based on your needs and budget. To do so, we identify the audiences and demographics your business needs to target.

Our PPC team combines up-to-date advertising strategies, constant optimisation, and a (healthy!) obsession with performance to make sure you get the most engagement for your budget with Google Ads.

How we work

As part of our commitment to our clients, we offer a Google Ads service that doesn’t just end at the point of implementing the campaign. We continue to deliver and ensure your ads perform just as strongly as the day we created them, if not stronger.

Data-driven Research & Strategy Development


We immerse ourselves in the brand and develop creatives and copy that gets people to click


We set up your account and implement all ads

Frequently Asked Questions
How does Google Ads work?

Google Ads is per-per-click or PPC  advertising which is a popular type of online advertising used by businesses, big and small, across many industries. In PPC advertising, your business bids on a search network, such as Google, Bing or Amazon, to display an advertisement when what the user is searching for matches with what your product or service.

When a user clicks on your ad, your business is then charged an appropriate cost-per-click (CPC) fee. If you have an eCommerce store, you can leverage Google Smart Shopping Ads to pull information from a feed and use it to create shopping ads specifically designed for your customers. A great method to boost product sales! If you have a service business, you can bid of relevant keywords and generate traffic to your website to get more leads.

What’s the recommended monthly budget I should allocate to Google Ads?

The amount you put aside for Google Ad spend depends on your objectives, location and the industry you’re competing in. Our strategists recommendation for starting budgets range from $1,000 to $10,000 per month.

To keep spending under control, advertising platforms allow businesses to set campaign budgets for just about everything, including cost per click, daily spend, weekly spend, and lifetime spend.

Do you offer any guarantees?

We stand by the value and quality of our work, but we can’t guarantee specific results. However, our clients have switched away from other providers and chosen to stay with us because we’ve shown that our strategies work.

How do you charge?

We can’t offer general pricing information as the work required to help you compete in your specific industry may vary to the next. Get in touch with us to get a better idea of what high-impact PPC advertising will cost you.

What makes you different from other Google Ads agencies?

Before anything else, we understand what makes a business and what keeps it profitable — what makes you unique, what market you operate in, how much you can afford for one lead (Cost Per Lead or CPL) or one sale (Cost Per Acquisition or CPA).

At Empirical, we make sure that every client receives a custom-built Google Ad strategy that aligns with the greater business goals and makes sense in your respective industries.

Some agencies consider their job done once they’ve driven a form submission, but at Empirical we work with your CRM and sales team to make sure we’re driving quality, valuable and convertible leads. For a free consultation, click here!